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The 2009 Pirelli Calendar

The 2009 edition of the Pirelli Calendar, cult object for more than forty years among connoisseurs of photography, beauty and cultural evolution, was unveiled in a world premiere in Berlin.

The setting for the 36th "Cal" is the landscape of Botswana, where famed photographer Peter Beard spent ten days immortalizing seven internationally renowned models. Beard, who lived in Kenya for thirty years, is one of the world's greatest interpreters of the mystery and charm of Africa.

The final result is a calendar/diary that Peter Beard describes as "a living sculpture". The 56 plates of the new Cal are a rich collage of images, quotations, observations by the artist on the environment, climate change and global warming, overpopulation and the depletion of natural resources. "My real concern", says the photographer "is the destruction of nature on a global scale. We've totally lost track of what evolution is based on, and how important diversity is in nature. This concept is the very foundation of survival".

Throughout the shooting and production of the Calendar, a number of measures were taken to minimize its environmental impact. In keeping with Peter Beard's message, the Pirelli Calendar and the gala presentation of the 2009 edition will be Zero Impact®.

Pirelli, in cooperation with a LifeGate initiative, will contribute to the creation and protection of a forested area in Costa Rica capable of absorbing the same quantity of CO2 emissions generated by the production and printing of the Calendar and by the presentation gala. Additionally, the Calendar will be printed on natural, lead-free paper.

Source: http://www.pirelli.com.au/


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